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william blonna
william blonna

los angeles

My career has taken many twists and turns and it's evolved me into the well rounded resilient designer i am today.

art direction, brand creation, branding, creative direction, graphic design, leader, logo deisgn, mentorship, mobile, photography, product design, prototype, ui, ux, web design

  1. & Olive - EVOO Label + Brand & Olive - EVOO Label + Brand — We recently decided to add a new product to the Herb & Olive line but this one isn't using CBD. We are now going to offer an organic extra virgin olive oil. So we felt we needed to tweak the brand a bit and create a new sub brand, eliminated the "herb" from Herb & Olive but we still wanted it to feel like it lived in the same brand family. We landed on this, a slightly more modern feel ...
  2. Herb & Olive CBD Olive Oil Herb & Olive CBD Olive Oil — Packaging design for our CBD Extra Virgin Olive Oil. The idea behind the branding is that the waves are representative of the calming effect of the cbd, bringing you to a state of calm and focus. - Here is a bit more about our olive oil: Get ready to discover what real olive oil tastes like. Our olive oil is single sourced from an organic farm in Northern California. We slowly blend the olive...
  3. Herb & Olive Color Story Herb & Olive Color Story — This is a page from the press kit for Herb & Olive. I have been building this brand for the last year now and it is exciting to see if finally coming to life as we start to launch our products. Take a look at the full media kit here and hit us up with any questions. https://www.herb-olive.com/media-kit
  4. Eyewave Eyewave — A fun exploration i did. would like to evolve it and play with it a bit more
  5. Herb & Olive Pouch Label Herb & Olive Pouch Label — We iterated on this label for what seemed like forever, but i love where we landed. We have been playing around with how we wanted to use color to help differentiate the dosage in each capsule because there are 2 different dose levels. The amount of CBD in each capsule, and the total CBD in the entire pouch. We decided to differentiate the dose in each capsule because through some user testin...
  6. Brave the Waves Brave the Waves — Since i started working on the Brand for Herb & Olive CBD i've started to take CBD to see if the benefits could help me. I've seen some positive impacts in my battle with anxiety, stress and depression. This design is an ode to the demons we are all facing in our heads. Whatever method you choose to help yourself, do it. It's never too late or too early to take care of yourself and your men...
  7. Herb&Olive Pouch Design Herb&Olive Pouch Design — Package design for our first product, CBD Olive Oil Gel Capsules. Waves are present throughout our branding. the waves speak to the mental clarity our product can deliver to the users as well as the inspiration we find with ocean.
  8. Tacos Don Guillermo Branding Tacos Don Guillermo Branding — This has been a concept i've been kicking around for a while. I've been spending a lot of time cooking lately and this year I challenged myself to see if i could take it to the next level and start to cook for the public. I'm trying to experiment with flavors from all over the world in the form of a taco. There is also a conversation i am curious to have with others about appropriation, i'm gen...
  9. Herb & Olive CBD Branding Herb & Olive CBD Branding — I am very excited to start sharing some of this content. I've partnered with a couple friends to launch a CBD Olive Oil company. We just recently launched with CBD Olive Oil Gel Capsules and are working on something special to release around the Holidays this year. More to come check the brand at www.herb-olive.com and follow us on instagram @herb.olive
  10. Lambofolio Lambofolio — Playing with a fun take on crypto portfolio tracking concept, do you have enough for a Lambo... or No Lambo! Started as a joke but now i'd really like to build this and see where it goes.
  11. Kiwi Crush Beer Label Kiwi Crush Beer Label — Elements from a new beer label for the guys at 902 Brewing. I'm pretty stoked on how this one came out.
  12. Mentl Nomad Storefront Mentl Nomad Storefront — I've been trying to find time/inspiration to get a new website/shop up and running. Off to a good start, need to do all the behind the scenes work still but excited about the progress and to finally get soemthing out in the universe again.
  13. PCW Logo Final PCW Logo Final — Final version of the logos for a freelance project.
  14. Watchful Eye v2 Watchful Eye v2 — Still working to refine this character, added some depth.
  15. Enjoy the Ride 2 Enjoy the Ride 2 — Continuing to evolve this design. Eventually i will get it on a t-shirt.
  16. Enjoy the Ride Enjoy the Ride — Vector and hand scribble combo i am playing with for a T-shirt design. Trying to play with simple mountain and wave shapes to represent however you may ride.
  17. Beer Label Beer Label — Starting to work on a label for 902 Brewing Co. for their new Summer beer. Trying to keep the same brand feel as the previous labels i did but push them a little further each time.
  18. 902 Brewing Co. Label Concept 902 Brewing Co. Label Concept — Update to the 902 Brewing Co. labels i did last year. These guys are starting to kill it in the Jersey City/Hoboken NJ area and i wanted to make sure the brand represented the beer correctly.
  19. Ignore the Template Ignore the Template — Trying to live outside of constraints in my free time.
  20. Printed T-shirt & Insert Printed T-shirt & Insert — Printed insert for a limited edition run of t-shirts I screen printed.
  21. Sawtelle Sessions Insert Sawtelle Sessions Insert — Insert I'm working on to go along with a limited edition run of T-Shirts.
  22. Slam Type Slam Type — Some type i am working on for a side project.
  23. Nvr Stp 2 Nvr Stp 2 — Updating the nvr stp mark. Added similar styling to the mark that is in the type.
  24. Mentl Nomad Logo Mentl Nomad Logo — Working on some new branding for my own brand.
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